Case Studies: Corporate Image/Training

INDUSTRY:	Boating
CLIENT:	North Sails Group
OBJECTIVE:	Maintain and increase customer base.
TARGET:	Racing sailors
PROBLEM:	Replace an older video on the same subject. Boat and sail technology had changed.
SOLUTION:	Improve on previous video by making the principles of sail trim clearer and presenting them in the context of real race conditions: Four North world-class sailors demonstrate principles of sail trimand apply them in a race.
RESULTS:	6,800 copies sold through North’s catalog or given away as premiums.
TITLE:	TRIM FOR SPEED
GENRE:	Documentary
LENGTH:	60 Minutes
RECOGNITION	Sailing World review: Still the best sail trim video we’ve seen.”

Case Studies: Training

INDUSTRY:	Financial Services
CLIENT:	American Express Card Division., Establishment Services
OBJECTIVE:	Charge Card fraud reduction
TARGET:	Sales associates of major retailers accepting the American Express Card
PROBLEM:	65% of charge card fraud results from the failure of sales assistants to check cardholder signatures. Failure to check signatures is the result of sales assistants’ fear of the unpleasant and embarrassing aspects of confronting a customer, and their uncertainty in how to detect fraudulent signatures.
SOLUTION:	This video docudrama goes beyond traditional instruction to help sales associates live through the emotions they fear in a confrontation, and to stress that checking signatures is part of their job. Real fraud situations teach sales associates what to look for in a signature and how to control thesituation and overcome their misgivings.
RESULTS:	The video was a component in an effort that achieved a record 38% reduction in charge card fraud the first year.
TITLE:	TO STOP A THIEF
GENRE:	Drama/Documentary
LENGTH:	15:40 Minutes
RECOGNITION	ITVA Bronze Reel Award

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